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Think about a piece of graffiti or street art. It’s eye-catching and bold, but it’s permanent (not to mention illegal). Reverse graffiti has all of the same attractions, but it’s CLEAN. Literally.  When we create a Clean Ad , we use high-pressure water to clean the pavement through a stencil, in the shape of your artwork, leaving a clear message. Not only are you increasing your brand awareness, but you’re doing it without adding anything to a surface, only removing what shou

1. Eco-Friendly Street Marketing: The Rise of Reverse Graffiti 🌱 What Is Reverse Graffiti ? Also called clean advertising or jet wash advertising , it’s a sustainable art form and marketing tool that uses stencils and high-pressure cleaning to remove grime from surfaces—creating images out of dirt rather than paint. Originating in the late ’90s with Paul “Moose” Curtis in Leeds, this method lives in a creative legal grey area—cleaning rather than defacing. Environmental Imp