Zenless Zone Zero - Ambient, Guerrilla & Signage

CityBrand, working on behalf of GLTCH Group, delivered a cohesive mix of signage, ambient, and guerrilla media to support the Zenless Zone Zero “Roaming New Eridu” event, transforming urban spaces in Shoreditch into extensions of the game’s stylised universe.

The campaign combined freestanding signs positioned in high-footfall areas with layered fly-posting across key city touchpoints, creating an immersive visual presence that echoed the game’s bold, futuristic aesthetic.

Floor graphics were strategically installed along pedestrian routes to guide audiences through the experience, reinforcing the “roaming” narrative while increasing dwell time and interaction. Each element was designed for quick deployment and maximum impact, ensuring visibility without disrupting the surrounding environment.

By integrating multiple out-of-home formats into a unified creative execution, CityBrand successfully amplified event awareness, drove organic social sharing, and delivered a street-level experience that blurred the line between real-world exploration and in-game discovery.